Feel the Sixties.

In the late sixties, every wall in San Francisco carried posters you could barely read and never forgot: letters that melt. Colours that vibrate next to each other. Cats, suns, waves, eyes. Wes Wilson, Victor Moscoso, East Totem West – posters for concerts long gone, and for a feeling that never left.

MAD EEL puts that look on a shirt. Every design is created for one colour world – two to four colours, one design, nothing else. No seasonal collection, no hundred variations. A shirt is finished when it is finished.

It comes on a heavyweight tee made of 100 % ring-spun cotton: garment dyed, soft-washed, 207 g/m². A tee that looks better after the tenth wash than on day one.

Read the story of the 1967 posters