About MAD EEL
Feel the Sixties.
In the late sixties, every wall in San Francisco carried posters you could barely read and never forgot: letters that melt. Colours that vibrate next to each other. Cats, suns, waves, eyes. Wes Wilson, Victor Moscoso, East Totem West – posters for concerts long gone, and for a feeling that never left.
MAD EEL puts that look on a shirt. Every design is created for one colour world – two to four colours, one design, nothing else. No seasonal collection, no hundred variations. A shirt is finished when it is finished.
It comes on a heavyweight tee made of 100 % ring-spun cotton: garment dyed, soft-washed, 207 g/m². A tee that looks better after the tenth wash than on day one.
The shirt
6.1 oz/yd² (approx. 207 g/m²), heavyweight. Relaxed fit, unisex. Garment dyed and soft-washed – a tee that gets better with every wash.
The print
Direct-to-garment print with water-based inks, deep into the fibre. Design on the front, nothing on the back, no scratchy neck label.
The rule
One design, one colour world, no discount battles. When a design goes, it goes.